Let's start with a question. Why do vape flavors exist?

  • Why "Blue Razz Ice"?
  • Why "Cotton Candy"?
  • Why packaging that looks like a tech product?
  • Why influencers?
  • Why social media?
  • Why products that fit in your pocket?
  • Why make nicotine easier to hide?

None of that happened by accident.

It was designed that way.

The tobacco industry studied people.

  • What gets our attention.
  • What feels rewarding.
  • What helps us fit in.
  • What becomes a habit.

Then it designed products around what it learned. Especially for young people.

CRAZY, RIGHT? LET’S TALK ABOUT IT.