The long-term goal of the campaign is not simply increased awareness, but measurable progress — delaying substance use initiation, strengthening protective factors, increasing meaningful parent-child communication and supporting healthier outcomes for Idaho youth.

For the first time in the 4 year history of the contest, a teen from outside the Treasure Valley won the grand prize in the Unaltered State teen video contest.

Unaltered campaign wins prestigious Community Outreach Emmy®.