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We’re Not Just Building Awareness. We’re Trying to Change Culture.
Unaltered State 2.0 is moving beyond awareness to change how Idaho families think and talk about youth substance use. Grounded in statewide research, the campaign helps parents have more meaningful conversations and encourages teens to question the industries and influences competing for their attention.
WELCOME TO UNALTERED STATE 2.0
The long-term goal of the campaign is not simply increased awareness, but measurable progress — delaying substance use initiation, strengthening protective factors, increasing meaningful parent-child communication and supporting healthier outcomes for Idaho youth.
Preston teen wins video contest
For the first time in the 4 year history of the contest, a teen from outside the Treasure Valley won the grand prize in the Unaltered State teen video contest.
Idaho’s Kids Are Struggling — We Need to Pay Attention
A new statewide survey of Idaho parents and teens reveals a stark reality: many adults don’t see the struggles their kids are actually facing when it comes to mental health and substance use.
campaign wins Emmy® for community outreach
Unaltered campaign wins prestigious Community Outreach Emmy®.