Idaho's youth vaping crisis didn't happen by accident.
It was built by an industry that engineered e-cigarettes to be highly addictive, easy to hide, and flavored like candy. And they aimed it squarely at kids.
The nicotine-delivery business in the U.S. is worth about $100 billion a year.
That's nearly 100 billion reasons to keep people hooked. The products change—cigarettes, e-cigarettes, pouches—but the business model doesn't.
KNOW VAPE IS IDAHO'S GUIDE FOR FAMILIES.
Get the real facts on what's in a vape, why it's built to be so hard for kids to put down, and how to start the conversation before it becomes a habit.
know your facts
1 IN 5
In Idaho, 1 in 5 youth have tried
vaping at least once. That’s
twice the national average.
AGE 7
Physicians in Idaho are seeing
children as young as age 7 with
vape-related injuries.
WHY DO VAPE
FLAVORS EXIST?
Why “Blue Razz Ice?”
“Cotton Candy?” Seriously.
The Unaltered State Teen Video Contest
What do you wish other teens knew about drugs? The Unaltered State Teen Video Contest gives Idaho students :30 to make it make sense — and the chance to win up to $2,000.
2026 GRAND PRIZE WINNER
Escape the Vape – Don't Give In! Let Your Future Win.
Isaac Mueller,
Preston High School
2025 GRAND PRIZE WINNER
My Natural High.
Kobe Humphries,
Eagle High School